SEO audit & roadmap
A full crawl and competitive review across technical health, content, links and analytics — delivered as a prioritized roadmap with effort and impact scored, not a 90-page PDF nobody reads.
SEO consultancy
Senior SEO consulting, without the agency layers
You get the person who does the work. Fifteen years of enterprise search experience, applied directly to your site, your team and your targets.
Ways to work together
Fractional SEO lead
Ongoing senior ownership of your search channel: quarterly strategy, monthly reporting, developer requirements, and someone to sit in the room when marketing and engineering disagree.
Project consulting
Migrations, replatforms, international rollouts and new site launches — where the cost of getting SEO wrong is measured in years of lost traffic.
Training & enablement
Practical workshops for marketing, content and development teams so SEO stops being a bottleneck and becomes part of how you ship.
A process built on evidence, not opinions
Every recommendation traces back to crawl data, analytics or the SERP itself. If I can't show you why, I won't ask you to build it.
1. Discover
Business goals first. Then a technical crawl, analytics review, SERP landscape and competitor gap analysis to find where the money actually is.
2. Prioritize
Every finding scored by impact and effort, sequenced into a roadmap your team can commit to — with a clear owner for each item.
3. Implement
Written requirements developers can build from, content briefs writers can use, and hands-on help where it speeds things up.
4. Measure
GA4 and Search Console reporting tied to rankings, sessions and conversions — plus AI-answer visibility tracking, which most reports still ignore.
Common questions
How long before we see results from SEO?
Technical fixes can move things in weeks. Content and authority work typically shows meaningful movement in three to six months, and compounds after that. I'll tell you up front which bucket your biggest opportunities sit in.
Do you work with in-house teams or replace them?
I work alongside them. Most of my engagements involve coaching marketers and developers so the gains stick after the engagement ends — that's how I built the SEO team at Aviva Canada.
What size of business do you work with?
Everything from local service businesses to enterprise brands and national non-profits. The playbook scales; the priorities change.
Curious about a specific discipline? Read more on technical SEO, content strategy or generative engine optimization.
Looking for an SEO lead — on contract or on payroll?
Whether you need a consultant to fix search performance or an in-house SEO analyst hire who can manage and monitor it long term, reach out and let's chat.