SEO consultancy
Audits, roadmaps, fractional leadership and training. The strategic layer that makes everything else pay off.
- Full-site audits
- Competitive gap analysis
- Fractional SEO lead
- Team training
Services
Everything that decides whether you get found — handled by 20+ years of experience
Search visibility is a stack: technical foundations, content that answers real intent, structured data that machines can parse, and measurement that proves it worked. Here's how I cover each layer.
Technical SEO
Crawlability, indexation, site speed and Core Web Vitals — the foundations that decide whether your content ever gets a chance.
- Screaming Frog crawls
- Core Web Vitals
- Migrations & redirects
- Log & index analysis
Generative engine optimization
Being the source AI assistants quote. Entity clarity, extractable answers and citation-worthy content.
- AI Overview visibility
- Entity & authority signals
- Answer-ready formatting
- LLM citation tracking
Content strategy
Topic clusters mapped to search intent, briefs writers enjoy using, and internal linking that compounds authority.
- Keyword & intent mapping
- Topic clusters
- Content briefs
- Refresh programs
Schema & structured data
Validated JSON-LD that unlocks rich results and tells machines exactly what your business is.
- JSON-LD implementation
- Rich result eligibility
- Entity/knowledge graph
- Validation & monitoring
Analytics & reporting
GA4, Search Console and Looker reporting that a CFO can read — connecting search work to pipeline, not impressions.
- GA4 configuration
- Search Console insights
- Executive dashboards
- Forecasting
Common questions about working together
Can I hire you for just one service, or does it have to be everything?
One service is completely fine. Plenty of engagements start as a technical audit or a schema build and stop there. If I think another layer would move the needle more, I'll say so — but I won't bundle work you don't need.
How do SEO and generative engine optimization fit together?
They share a foundation. Clean crawling, clear entities and well-structured content help both traditional rankings and the AI answers that increasingly sit above them. GEO adds extractable formatting, citation-worthy sourcing and monitoring of how assistants describe you.
How long before I see results?
Technical fixes can show up in days or weeks. Content and authority work usually takes three to six months to compound. I set expectations per project at the start and report against them monthly, so you always know where you are.
Do you work with in-house teams or replace them?
Almost always with them. I'm often the senior specialist who sets direction, trains the team and reviews the work — whether that's fractional, project-based, or as a full-time in-house hire.
What do you need from me to get started?
Read access to Google Search Console, GA4 and your CMS or staging environment, plus a short conversation about the business goals behind the traffic. That's enough for a first audit.
How is the work reported?
Prioritized recommendations with effort and expected impact, plus dashboards in Looker Studio or your tool of choice that connect search performance to leads and revenue rather than impressions alone.
Looking for an SEO lead — on contract or on payroll?
Whether you need a consultant to fix search performance or an in-house SEO analyst hire who can manage and monitor it long term, reach out and let's chat.